ARC Reads: April 2022 Edition

This Month: The Four-Letter Code to Selling Just About Anything, ARC’s Case Study (Office 365), Algorithm’s Guiding Medical Decisions, Preparing for Cyberattacks & More

April showers bring May flowers… in this April edition of ARC Reads, we continue to share the latest tech and business articles that have piqued our interest.

What We’re Reading This Month


The Four-Letter Code To Selling Just About Anything – Loewy believed that consumers are torn between a curiosity about new things and a fear of anything too new. Loewy called his grand theory “Most Advanced Yet Acceptable”—maya. He said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.  Check out the article here

Case Study – Real Estate Council of Alberta (Office 365) – Successful rollout of Office 365, SharePoint Online and Teams across the organization.  ARC also provided strategic direction and Teams architecture recommendations around the onboarding and offboarding of new Teams & SharePoint sites.  ARC’s Case Study here

Here’s How An Algorithm Guides A Medical Decision – Artificial intelligence algorithms are everywhere in healthcare. They sort through patients’ data to predict who will develop medical conditions like heart disease or diabetes, they help doctors figure out which people in an emergency room are the sickest, and they screen medical images to find evidence of diseases. But even as AI algorithms become more important to medicine, they’re often invisible to people receiving care. 

Russia Prepares Destructive Cyberattacks  Russia is preparing disruptive cyberattacks that could target U.S. energy and financial industries to cause further pain. The article is posted here

5 Ways to Rewire Your Brain to Be Positive  –  Whether you realize it or not, the negative experiences you have lived through often influence your decisions. Your brain learns from difficult situations and painful memories, and these experiences get sealed into your brain.  Your brain naturally wants to do whatever it can to protect you by avoiding a recurrence of the negative experience. However, continually focusing on the negative can hinder our ability to find the positive and live a happy life.

Interested in what you’ve read? Want to learn more about what we do? Contact us today. In addition to keeping on top of tech trends, we provide IT and business solutions to clients across North America.

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